Semester “Spring 2011”

 “Introduction to Business (MGT211)”

Marks: 20

 “Assignment # 2”

Suppose you want to start a business of ready-made garments by opening a factory in Faisalabad. Your product will be T-Shirts. There are already three garments manufacturing companies (having the same product) in that area. These companies are doing their business with big foreign buyers like Nike, Puma, D& G, JC Penny, Brands& Fashions, Sports Essentials, and Marks & Spencer etc.

       1. How you will differentiate your product from your competitors? (5 Marks)

       2. What pricing strategy you will adopt to grab the market share from your competitors? (5 Marks)

Important Tips

1. This Assignment can be best attempted from the knowledge acquired after watching video lecture no. 1 to lecture no 24 and reading handouts as well as recommended text book).

2. Video lectures can be downloaded for free from www.youtube.com/vu.

Schedule

Opening Date and Time May 26, 2011 At 12:01 A.M. (Mid-Night)

Due Date and Time June 01 , 2011 At 11:59 P.M. (Mid-Night)

Note: Only in the case of Assignment, 24 Hrs extra / grace periodafter the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.

Important Instructions:

Please read the following instructions carefully before attempting the assignment solution.

Deadline:

• Make sure that you upload the solution file before the due date. Noassignment will be accepted through e-mail once the solution has beenuploaded by the instructor.

Formatting guidelines:

• Use the font style “Times New Roman” and font size “12”.

• It is advised to compose your document in MS-Word 2003.

• Use black and blue font colors only.

Solution guidelines:

• Use APA style for referencing and citation. For guidance search “APAreference style” in Google and read various website containinginformation for better understanding or visithttp://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html

• Every student will work individually and has to write in the form of ananalytical assignment.

• Give the answer according to question, there will be negative markingfor irrelevant material.

• For acquiring the relevant knowledge don’t rely only on handouts butwatch the video lectures and use other reference books also.

Rules for Marking

Please note that your assignment will not be graded or graded as Zero (0) if:

• It has been submitted after due date

• The file you uploaded does not open or is corrupt

• It is in any format other than .doc (MS. Word)

• It is cheated or copied from other students, internet, books, journals etc…