Assignment # 1 (20 marks)

 Suppose, you are the owner of ‘Khaalis Foods Ltd’, a new company planning to produce dairy products.

A) You are required to develop a Mission Statement for your company that must include the following nine components:

• Customers
• Products or services
• Markets
• Technology
• Survival, growth, and profitability
• Philosophy
• Self-Concept
• Concern for public image
• Concern for employees

B) Explain whether the Mission Statement (developed by you in the first part of this assignment) supports ‘Customer Orientation’ or not. Give reasons to justify your answer.