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Quiz_Solution_Spring_2007_MKT501_6
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1. The basic role of promotion is _____.
(A) Information
(B) Manipulation
(C) Communication
(D) Interpretation
2. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. 
(A) Advertising
(B) Sales promotion
(C) Personal selling
(D) Publicity

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Size 35 KB
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Created 2010-08-02 15:32:23
Created by awais
Changed at 2010-08-02 18:19:58

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